Jenny Cvek Photography

Brand identity, marketing collateral, web graphics, social media graphics, custom typography, website refresh, interactive PDF client guide

Authentic emotion made timeless and tactile is Jenny Cvek’s style and mission. I created a brand identity that elevated the vibrance of her joyful portraiture and helped her stand way out in a visually homogeneous wedding photography market.

The main identity elements express the theme of longevity through authenticity. A badge structure was selected for the logo, inspired by old bookplates; a pine bough serves as a symbol of persistent beauty, reflecting how treasured portraits age; warm serif body typography and hand-customized script headers evoke hot coffee in an old bookstore; subtle background textures make the content come alive.

The photography industry is flooded with neutrals, pastels, and muted earth tones; a decision no doubt made to highlight the colors in the photos themselves. The bold decision to complement Jenny’s photos with a vibrant and varied brand palette resulted in a presence that commands attention on both paper and screen without drowning the content in visual volume.