MotoAlliance Digital Campaigns

Paid social campaign management, content design, brand identity activation, photo editing & compositing, illustration, copywriting, performance analysis

The feeling of weightlessness as you soar over a dirt mound, engine roaring in your ears, knuckles sheet-white. The feeling of sweat on your brow as you look over the winter morning’s work: a perfectly-plowed driveway.

Both of these feelings needed to be captured in MotoAlliance’s new wave of digital campaigns, introduced to boost sales and market awareness of a small off-road accessories brand that previously lacked distinction or creative strategy. Through a new set of brand guidelines and an aesthetic that was both electrifying and practical, I designed both content and assets to inspire riders across North America and beyond.

 

The “For the Riders” campaign (summer 2021) was designed to capture the unique spirit of off-road rider culture and connect that shared passion to MotoAlliance products. A variety of different rider personas were imagined and then expressed through high-energy photography, loud type, and a spinning gear icon to catch the eye. The campaign resulted in an increase of sales over projected summer numbers and boosted brand recognition among riders and accessories dealers across the continent.

Infographic GIF used in brand awareness campaigns displaying the MotoAlliance product ecosystem and establishing an ideal for consumers to strive towards - a fully kitted-out machine, ready for anything.

For all campaigns - from mid-funnel product information carousels to punchy promotional social media blasts - a range of different creative assets were designed for different screen sizes and managed accordingly through Meta’s digital ad platform.